Are .Com Domains Dead? With almost 700 new choices… do you need to switch? <tweet this>
Over the next few days over 700 new domain extensions will be released to the public…. and the new “land grab” is on… <tweet this>
For many years now, getting a good domain was (and still is) critical for a good online presence… not to mention SEO (Search Engine Optimization). Up until now the only real choice has been a .Com as 90%+ of consumers assume that your website will be a .Com so for practical purposes .Net, .Org, even the widely advertised .Co were not widely adopted by the masses.
Great domain names are short, easy to remember and descriptive of what you do… so now what? <tweet this>
Up until now, to get a great domain you needed to do hours of searching… and be cleaver…domain names are getting longer if you want a .Com simply because most of the good ones are taken…
For Search Engine rankings, you also wanted a domain name that is a “keyword phrase” that is directly related to your business.. this helped get your site ranked. Soooooo… with all of the new domains, what will happen with search rankings?
With over 700 to choose from, a great, short domain name is easy to find… but is it worth it?? <tweet this>
Yesterday, if you wanted a great domain for a flower shop in Sacramento, CA, you would try to get something like http://SacramentoFlowers.com however since there is now a .flower and .flowers domain, you could have http://Sacramento.Flowers … a great domain for sure!! BUT, will the public remember it??
Chances are, if you tell someone your website is http://Sacramento.Flowers, they will remember it… however when they get home and type it in it will actually come out http://SacramentoFlowers.com as we have been trained for years to believe that all domains are .Com’s.
Will Google Search Index and Rank Websites Based On The New Extensions?? <tweet this>
From an SEO Guys point of view… we are headed into the world of the unknown!! Forever, Google has indexed and ranked all websites based on one word…. relevancy. Then the search results try to reflect the most relevant websites for the search term you entered… simple concept… but very difficult to get right… and Google has done the best job of all search engines… that’s why they are the 600lb gorilla!
How is flooding the internet with 700 more domain extensions going to effect your Google Rankings?? <tweet this>
Unfortunately, only time will tell… Google rarely gives us a heads up on what their search engine algorithms are doing… so really only time will tell…
Here’s a list of all of the new domains in English (there are more in other languages) <tweet this>