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Sacramento Marketing | 10 ways to maximize Twitter usage to promote your events
10 ways to maximize Twitter usage to promote your events (Tweetups) <tweet this>
If you are an event marketer, host a local conference/tweetup, or just speak at conferences, then leveraging Twitter can get you great exposure. Here’s what you need to do:
Create a hash tag for the event – A hash tag is nothing more than a string of characters with a hash mark # before. Think #socialmedia or #Pubcon. If you want to learn more you can use these tools to find the best hash tags, but keep in mind that just because you create a hash tag for your event or session, it doesn’t mean it will work. McDonald’s learned that the hard way.
Create a Twitter icon on the event web site or page – If you have a dedicated website or web page for the event or your speech, put a Twitter icon on there to encourage people to start following you.
Include Twitter icons on event registration pages – Make sure your Twitter event and hash tag promotion continues through all of your interior pages, including your registration pages and the “thank you” for registering page.
Include Twitter profiles for speakers of the event – Put Twitter profiles next to bios of all of your event speakers so that people can start to follow them, too. It’s never too early to start promotion of your event.
Include Twitter icons in promotion emails – You should include your Twitter profile and the hash tag for the event in any emails you send out. This goes for any marketing material, whether it is online or offline.
Embed a Twitter feed – On your event site or speaker page embed a Twitter widget that streams all of the tweets/hash tags from the event. Then encourage people to start tweeting using the hash tag before the event starts to generate interest and excitement in the event.
Create a contest to drive retweets for the event – Contests should include some sort of prize for the best tweet and most tweets. Tell event goers to tweet things they would like to improve about the event so you can try and correct it in real time. In addition, you can get creative by introducing a contest where someone explains in a tweet why they came to your event. Make sure everyone knows that they have to use the hash tag.
Encourage speakers to tweet about event – This is probably a given, but encourage all of your speakers to tweet about the event. You may even consider running a contest just among the speakers for who tweets the most. Consider offering a prize to incentivize participation.
Analyze the data – If your event and hash tag promotion was a success, you should have a ton of data to sift through. Look for trends, ideas and tips on how you can make the event better in the future.
Paul Dilley has been self employed for over 25 years, and has done everything from start-ups to running established businesses. For the past 10 years, the art and practice of Marketing using the internet has been his passion. You will find his marketing style different from most, as he believes in marketing to humans not computers... bottom line, Paul Dilley's clients succeed in getting a steady stream of new customers.
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